Citibank India had come up with an Interesting Campaign called Unscramble48 where they had invited some of the famous bloggers and Social Media persons to the event and allowed them to play the game where a participant had to Unscramble the 12 Scrambled boxes in just 48 seconds. The whole idea behind the number ’48′ is that , Citibank’s initiative to give personal loans upto 25 Lacs and more in just 48 hours and they were promoting this very aggressively. I along with some of my blogger friends, social media enthusiasts accepted the offer from them and went to Royal Meenakshi Mall in Bangalore on March 24th to play the game. I must say it was pretty interesting concept and campaign to promote in this via Social Media Evangelists and bloggers. We loved to play the game and different people got different challenges while unscrambling the blocks like I got the challenge to unscramble the blocks with my blindfold and I could take assistance from one of the volunteer or a friend. I did unscramble them in 48 seconds with the help of my friend Ranjan who guided verbally very well on where to place the scrambled blocks. And there were different challenges like Unscramble while handcuffed , Unscramble while the Naughty Joker keeps troubling you while you are at work and etc., Totally it was an Awesome time spent during the event and some of us could take away some goodie bags and prizes too. All our actions were shot on videos to promote them on http://unscramble48.in youtube channel where the blogger with top views in some period of time after uploading the videos would get a chances to win an iPhone 5 and all other contestants/participants too would get different prizes and goodies. Here is my video which they shot.
Below are some of the pictures taken at the event.
Blogger Aravind Balakrishnan and his Wife Making a Plan to unscramble the blocks
Bloggers Prateek and Dilon in Action while the Joker causing the Trouble
Victory Pose
Social Media Maven Hrish Thota famously known as @dhempe in Action
While @dhempe is in action, the Joker causing troubles and Scrambling the boxes again
All actions caught on Camera from Professional videographers
Overall it was an entertaining day for us and we loved the Initiative and innovative campaign from Citibank. Citibank had organized same events in different parts of the country too. I would love to be the part of these kind of campaigns in future too.











































































